Title

Vanity Planet Advertisements

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Email

mlee2@pacific.edu

Faculty Mentor Department

Art and Graphic Design

Abstract/Artist Statement

For my senior project, I created a series of advertisements for the beauty company, Vanity Planet based on the use of a metaphor. Currently, Vanity Planet advertises their products only on social media, with a targeted audience of women, aged 18-25. For my project, I wanted to expand their audience and reach out to a more diverse group of women that I felt were being missed. I strategically added these new ads to specific magazine genres: wedding, parenthood and women’s health. Each advertisement was developed for a particular magazine genre, targeting the population that would likely read the magazine. Thus, an advertisement featuring a baby was created for a women’s health magazine targeting those that may desire more youthful skin. Pearls were used for the wedding magazine. A lion metaphor was selected for a parenting magazine advertisement to suggest simple ideas for busy mothers, who need to “tame the mane”. Clean and simple designs, accentuated by witty yet familiar headlines help to make this little known company more of a household name.

Location

Reynolds Gallery

Start Date

18-4-2018 6:00 PM

End Date

11-5-2018 5:00 PM

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Apr 18th, 6:00 PM May 11th, 5:00 PM

Vanity Planet Advertisements

Reynolds Gallery

For my senior project, I created a series of advertisements for the beauty company, Vanity Planet based on the use of a metaphor. Currently, Vanity Planet advertises their products only on social media, with a targeted audience of women, aged 18-25. For my project, I wanted to expand their audience and reach out to a more diverse group of women that I felt were being missed. I strategically added these new ads to specific magazine genres: wedding, parenthood and women’s health. Each advertisement was developed for a particular magazine genre, targeting the population that would likely read the magazine. Thus, an advertisement featuring a baby was created for a women’s health magazine targeting those that may desire more youthful skin. Pearls were used for the wedding magazine. A lion metaphor was selected for a parenting magazine advertisement to suggest simple ideas for busy mothers, who need to “tame the mane”. Clean and simple designs, accentuated by witty yet familiar headlines help to make this little known company more of a household name.