Title

The Perfect Score: A campaign to stop animal testing

Lead Author Major

Graphic Design

Lead Author Status

5th year Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Email

mlee2@pacific.edu

Faculty Mentor Department

Art and Graphic Design

Abstract/Artist Statement

LUSH | 100 is a metaphorical, environmental campaign that prompts consumers to ask themselves if their cosmetics ‘pass the test’ of whether their beauty products are animal cruelty free. This campaign encompasses ten total products consisting of bath bombs, masks, lotions and more with a special edition white-sticker based packaging. This allows the campaign to stand out on the store’s shelves while retaining the brands minimalistic identity standards.

Location

Reynolds Gallery

Start Date

18-4-2018 6:00 PM

End Date

11-5-2018 5:00 PM

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Apr 18th, 6:00 PM May 11th, 5:00 PM

The Perfect Score: A campaign to stop animal testing

Reynolds Gallery

LUSH | 100 is a metaphorical, environmental campaign that prompts consumers to ask themselves if their cosmetics ‘pass the test’ of whether their beauty products are animal cruelty free. This campaign encompasses ten total products consisting of bath bombs, masks, lotions and more with a special edition white-sticker based packaging. This allows the campaign to stand out on the store’s shelves while retaining the brands minimalistic identity standards.