The Perfect Score: A campaign to stop animal testing
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Art and Graphic Design
Abstract/Artist Statement
LUSH | 100 is a metaphorical, environmental campaign that prompts consumers to ask themselves if their cosmetics ‘pass the test’ of whether their beauty products are animal cruelty free. This campaign encompasses ten total products consisting of bath bombs, masks, lotions and more with a special edition white-sticker based packaging. This allows the campaign to stand out on the store’s shelves while retaining the brands minimalistic identity standards.
Location
Reynolds Gallery
Start Date
18-4-2018 6:00 PM
End Date
11-5-2018 5:00 PM
The Perfect Score: A campaign to stop animal testing
Reynolds Gallery
LUSH | 100 is a metaphorical, environmental campaign that prompts consumers to ask themselves if their cosmetics ‘pass the test’ of whether their beauty products are animal cruelty free. This campaign encompasses ten total products consisting of bath bombs, masks, lotions and more with a special edition white-sticker based packaging. This allows the campaign to stand out on the store’s shelves while retaining the brands minimalistic identity standards.