Title

Sunrise Seaport Initiative

Lead Author Major

Graphic Design

Lead Author Status

Senior

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Email

mlee2@pacific.edu

Faculty Mentor Department

Art & Graphic Design

Abstract/Artist Statement

Through my Sunrise Seaport Initiative, I created a campaign that targets locals or employers that live and/or work in Downtown Stockton to debunk common myths about homelessness and inform the viewer of the correct information. As a native Stocktonian, I have seen the homeless problem facing the city first hand. There are over 300 unsheltered homeless in Stockton. The most obvious solution to this problem is to put them in homes. After talking with the director of a local non-profit, Ready to Work, the main issue seems to be that locals and local business downtown are not willing to make the investment in the community or donate to the necessary programs to get the homeless off the streets. I created a variety of materials that would be spread across multiple platforms from print, to digital, as well as within the environment. I designed a brochure that would be left behind at various places of downtown establishments that direct members of the community to the various resources we already offer to the homeless and how they can help. To be used both printed and digitally, I created a poster series and infographics. The posters simply state homeless misconceptions and the reality of the situation. The infographics is more of a breakdown of the numbers homeless issue based in Stockton itself. Lastly, to tie it all together, I created a website that will have the various links to organizations currently assisting the homeless. My overall goal of this project was to create a moral incentive as to why locals, specifically in the downtown Stockton area, should invest in the homeless community.

Location

Reynolds Gallery

Start Date

23-4-2017 6:00 PM

End Date

12-5-2017 6:00 PM

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Apr 23rd, 6:00 PM May 12th, 6:00 PM

Sunrise Seaport Initiative

Reynolds Gallery

Through my Sunrise Seaport Initiative, I created a campaign that targets locals or employers that live and/or work in Downtown Stockton to debunk common myths about homelessness and inform the viewer of the correct information. As a native Stocktonian, I have seen the homeless problem facing the city first hand. There are over 300 unsheltered homeless in Stockton. The most obvious solution to this problem is to put them in homes. After talking with the director of a local non-profit, Ready to Work, the main issue seems to be that locals and local business downtown are not willing to make the investment in the community or donate to the necessary programs to get the homeless off the streets. I created a variety of materials that would be spread across multiple platforms from print, to digital, as well as within the environment. I designed a brochure that would be left behind at various places of downtown establishments that direct members of the community to the various resources we already offer to the homeless and how they can help. To be used both printed and digitally, I created a poster series and infographics. The posters simply state homeless misconceptions and the reality of the situation. The infographics is more of a breakdown of the numbers homeless issue based in Stockton itself. Lastly, to tie it all together, I created a website that will have the various links to organizations currently assisting the homeless. My overall goal of this project was to create a moral incentive as to why locals, specifically in the downtown Stockton area, should invest in the homeless community.