Title

Hawt Dayum

Lead Author Major

Business

Format

Event

Faculty Mentor Name

Suzanne Walchli

Faculty Mentor Department

Business

Abstract/Artist Statement

Hawt Dayum is a drop you eat to relieve the stress of spicy food. Made of casein, Hawt Dayum is filled with a soothing liquid that instantly calms your tongue from the burn. Hawt Dayum will initially come standard in a mint flavor but will also be offered in different taste options to compliment any hot meal and any type of cuisine. The flavors that will be available are: Horchata, Coconut milk, Green tea, Vanilla Cardamom, and Soda. It is important to add that our product is dairy-free, thus it suits lactose intolerant people as well. No one wants to ruin the taste of a good meal after burning one’s sense of taste because the dish ordered was too much to handle. It is popular knowledge that products such as milk, bread, and alcohol help with that pain; however, nothing on the market can instantly soothe this feeling like Hawt Dayum! The following market trends support the potential for Hawt Dayum: Studies showed that spicy food has risen in popularity and now is one of the most profitable trends in the food market; 53% of U.S. shoppers like hot and spicy foods, rising to 58% for Generation Y; Between 2012 and 2017 sales of ethnic foods in grocery stores will grow more than 20 percent ; 70 different spicy food items in chain and independent restaurants grew in popularity between 2008 and 2012; 37% to 40% of customers want to continuously try new restaurants, and a Technomic survey found that people seek “innovative flavors” when trying new restaurants.

Location

DeRosa University Center, Rooms 214-215

Start Date

30-4-2016 1:30 AM

End Date

30-4-2016 3:30 PM

This document is currently not available here.

Share

COinS
 
Apr 30th, 1:30 AM Apr 30th, 3:30 PM

Hawt Dayum

DeRosa University Center, Rooms 214-215

Hawt Dayum is a drop you eat to relieve the stress of spicy food. Made of casein, Hawt Dayum is filled with a soothing liquid that instantly calms your tongue from the burn. Hawt Dayum will initially come standard in a mint flavor but will also be offered in different taste options to compliment any hot meal and any type of cuisine. The flavors that will be available are: Horchata, Coconut milk, Green tea, Vanilla Cardamom, and Soda. It is important to add that our product is dairy-free, thus it suits lactose intolerant people as well. No one wants to ruin the taste of a good meal after burning one’s sense of taste because the dish ordered was too much to handle. It is popular knowledge that products such as milk, bread, and alcohol help with that pain; however, nothing on the market can instantly soothe this feeling like Hawt Dayum! The following market trends support the potential for Hawt Dayum: Studies showed that spicy food has risen in popularity and now is one of the most profitable trends in the food market; 53% of U.S. shoppers like hot and spicy foods, rising to 58% for Generation Y; Between 2012 and 2017 sales of ethnic foods in grocery stores will grow more than 20 percent ; 70 different spicy food items in chain and independent restaurants grew in popularity between 2008 and 2012; 37% to 40% of customers want to continuously try new restaurants, and a Technomic survey found that people seek “innovative flavors” when trying new restaurants.