Title

CDC & Ad Council Visual Campaign

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

We live in an age characterized by a wealth of information, technology, and medical advances. Yet, facing a rapidly spreading crisis, such as Ebola, there has yet to be an effective campaign giving depth, detail, and safe practices for keeping good health. The spread of Ebola is something in which there appears to be a fair amount of public concern yet a lack of accurate knowledge, which creates an atmosphere of fear and uncertainty. This project proposes a visual campaign for use by the Centers for Disease Control and Prevention (CDC), in association with the Ad Council. This campaign will guide the public to a centralized resource on Ebola. It also has the potential to be effectively used and adapted for any pandemic concerns. Addressing pandemic concerns using a consistent clear visual design system will streamline and raise awareness for human health. This will be done by cleaning up the cluttered/inconsistent documentation represented by current and previous pandemic information campaigns, by clarifying typographic treatment, image presentation, use of color and communication theory and overall visual organization to appropriately inform and raise awareness. The ability of Graphic Design to visually condense complex information into comprehensive messages will aid in the understanding of Ebola using the principles and psychological effects of design elements to emphasize and effectively communicate any message. Humans have survived dark ages and black plagues at the expense of great suffering and human lives. The goals of this campaign are to minimize these losses via clear and concise design.

Location

Reynolds Art Gallery

Start Date

20-4-2015 6:00 PM

End Date

9-5-2015 8:00 PM

This document is currently not available here.

Share

COinS
 
Apr 20th, 6:00 PM May 9th, 8:00 PM

CDC & Ad Council Visual Campaign

Reynolds Art Gallery

We live in an age characterized by a wealth of information, technology, and medical advances. Yet, facing a rapidly spreading crisis, such as Ebola, there has yet to be an effective campaign giving depth, detail, and safe practices for keeping good health. The spread of Ebola is something in which there appears to be a fair amount of public concern yet a lack of accurate knowledge, which creates an atmosphere of fear and uncertainty. This project proposes a visual campaign for use by the Centers for Disease Control and Prevention (CDC), in association with the Ad Council. This campaign will guide the public to a centralized resource on Ebola. It also has the potential to be effectively used and adapted for any pandemic concerns. Addressing pandemic concerns using a consistent clear visual design system will streamline and raise awareness for human health. This will be done by cleaning up the cluttered/inconsistent documentation represented by current and previous pandemic information campaigns, by clarifying typographic treatment, image presentation, use of color and communication theory and overall visual organization to appropriately inform and raise awareness. The ability of Graphic Design to visually condense complex information into comprehensive messages will aid in the understanding of Ebola using the principles and psychological effects of design elements to emphasize and effectively communicate any message. Humans have survived dark ages and black plagues at the expense of great suffering and human lives. The goals of this campaign are to minimize these losses via clear and concise design.