CDC & Ad Council Visual Campaign
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Faculty Mentor Department
Graphic Design
Abstract/Artist Statement
We live in an age characterized by a wealth of information, technology, and medical advances. Yet, facing a rapidly spreading crisis, such as Ebola, there has yet to be an effective campaign giving depth, detail, and safe practices for keeping good health. The spread of Ebola is something in which there appears to be a fair amount of public concern yet a lack of accurate knowledge, which creates an atmosphere of fear and uncertainty. This project proposes a visual campaign for use by the Centers for Disease Control and Prevention (CDC), in association with the Ad Council. This campaign will guide the public to a centralized resource on Ebola. It also has the potential to be effectively used and adapted for any pandemic concerns. Addressing pandemic concerns using a consistent clear visual design system will streamline and raise awareness for human health. This will be done by cleaning up the cluttered/inconsistent documentation represented by current and previous pandemic information campaigns, by clarifying typographic treatment, image presentation, use of color and communication theory and overall visual organization to appropriately inform and raise awareness. The ability of Graphic Design to visually condense complex information into comprehensive messages will aid in the understanding of Ebola using the principles and psychological effects of design elements to emphasize and effectively communicate any message. Humans have survived dark ages and black plagues at the expense of great suffering and human lives. The goals of this campaign are to minimize these losses via clear and concise design.
Location
Reynolds Art Gallery
Start Date
20-4-2015 6:00 PM
End Date
9-5-2015 8:00 PM
CDC & Ad Council Visual Campaign
Reynolds Art Gallery
We live in an age characterized by a wealth of information, technology, and medical advances. Yet, facing a rapidly spreading crisis, such as Ebola, there has yet to be an effective campaign giving depth, detail, and safe practices for keeping good health. The spread of Ebola is something in which there appears to be a fair amount of public concern yet a lack of accurate knowledge, which creates an atmosphere of fear and uncertainty. This project proposes a visual campaign for use by the Centers for Disease Control and Prevention (CDC), in association with the Ad Council. This campaign will guide the public to a centralized resource on Ebola. It also has the potential to be effectively used and adapted for any pandemic concerns. Addressing pandemic concerns using a consistent clear visual design system will streamline and raise awareness for human health. This will be done by cleaning up the cluttered/inconsistent documentation represented by current and previous pandemic information campaigns, by clarifying typographic treatment, image presentation, use of color and communication theory and overall visual organization to appropriately inform and raise awareness. The ability of Graphic Design to visually condense complex information into comprehensive messages will aid in the understanding of Ebola using the principles and psychological effects of design elements to emphasize and effectively communicate any message. Humans have survived dark ages and black plagues at the expense of great suffering and human lives. The goals of this campaign are to minimize these losses via clear and concise design.