Title

Pac Ave Talent Search Design

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

As a designer I am interested in all types and mediums of design. I am inspired by everything around me particularly colors, textures, and spaces. I use these inspirations and research to compose my project mood boards. I then rely on grids, fun colors, and curvilinear lines to entice an audience. I challenge myself to translate an idea, event, etc. into not just visual imagery but a visual experience. With my Pac Ave Talent Search poster and brand series, I cleanly and quickly communicate the message and theme of the local grassroots Pacific music label. The client was in search of new talent to record and be featured on various social media channels. In designing for this up and coming independent music label I wanted to really focus on the idea of recorded sound. My inspiration for the poster and the brand extensions came from creative trends that I have observed and admired. These include the use of flat illustrations, bold colors, and clean sans-serif typography. I wished to touch on the modern iconography with a contrasting retro microphone. I designed minimal and simple graphic elements including the ribbon and microphone. I once again paired the idea of vintage and modern in the color scheme by using a bright orange with a rich cream. Once the layout had been established I decided to bring in one final element to round out and piece and continue the thematic elements. This was achieved by bringing in the textures to the more solid colored pieces.

Location

Reynolds Art Gallery

Start Date

20-4-2015 6:00 PM

End Date

9-5-2015 8:00 PM

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Apr 20th, 6:00 PM May 9th, 8:00 PM

Pac Ave Talent Search Design

Reynolds Art Gallery

As a designer I am interested in all types and mediums of design. I am inspired by everything around me particularly colors, textures, and spaces. I use these inspirations and research to compose my project mood boards. I then rely on grids, fun colors, and curvilinear lines to entice an audience. I challenge myself to translate an idea, event, etc. into not just visual imagery but a visual experience. With my Pac Ave Talent Search poster and brand series, I cleanly and quickly communicate the message and theme of the local grassroots Pacific music label. The client was in search of new talent to record and be featured on various social media channels. In designing for this up and coming independent music label I wanted to really focus on the idea of recorded sound. My inspiration for the poster and the brand extensions came from creative trends that I have observed and admired. These include the use of flat illustrations, bold colors, and clean sans-serif typography. I wished to touch on the modern iconography with a contrasting retro microphone. I designed minimal and simple graphic elements including the ribbon and microphone. I once again paired the idea of vintage and modern in the color scheme by using a bright orange with a rich cream. Once the layout had been established I decided to bring in one final element to round out and piece and continue the thematic elements. This was achieved by bringing in the textures to the more solid colored pieces.