Title

Enough is Enough Rebranding Campaign

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

The purpose of the existing Enough is Enough campaign is to promote peace and reduce violence on college campuses nationwide under the National Association of Student Personnel Administrators (NASPA). The Enough is Enough campaign has been established by this national organization to encourage and support higher education communities to work together in preventing violence within these institutions. The purpose of my project was to develop a new visual identity system for the Enough is Enough campaign that indicates its relationship to the NASPA identity and effectively communicates its message on a national level. I am using the University of the Pacific as a launching point for this project in hopes of it catching on to the national eye. This visual identity system includes a logo, color scheme, as well as other promotional campaign materials including a mailer, both 11x17” and 24x36” poster, and 8.5x11” templates to ensure quality and visual consistency throughout nationwide amongst all institutions. The initial design problem was ultimately the lack of a unified theme across the various campuses for the Enough is Enough campaign and the events and resources they provide. With an effective identity system, the campaign and materials presented can be seen on a more comprehensive level. With additional knowledge and awareness, my hope is that individuals within each institution themselves can work together to promote peace and towards the necessary reduction of violence in a consistent and cohesive approach to the problem.

Location

Reynolds Art Gallery

Start Date

16-4-2014 6:00 PM

End Date

16-4-2014 8:00 PM

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Apr 16th, 6:00 PM Apr 16th, 8:00 PM

Enough is Enough Rebranding Campaign

Reynolds Art Gallery

The purpose of the existing Enough is Enough campaign is to promote peace and reduce violence on college campuses nationwide under the National Association of Student Personnel Administrators (NASPA). The Enough is Enough campaign has been established by this national organization to encourage and support higher education communities to work together in preventing violence within these institutions. The purpose of my project was to develop a new visual identity system for the Enough is Enough campaign that indicates its relationship to the NASPA identity and effectively communicates its message on a national level. I am using the University of the Pacific as a launching point for this project in hopes of it catching on to the national eye. This visual identity system includes a logo, color scheme, as well as other promotional campaign materials including a mailer, both 11x17” and 24x36” poster, and 8.5x11” templates to ensure quality and visual consistency throughout nationwide amongst all institutions. The initial design problem was ultimately the lack of a unified theme across the various campuses for the Enough is Enough campaign and the events and resources they provide. With an effective identity system, the campaign and materials presented can be seen on a more comprehensive level. With additional knowledge and awareness, my hope is that individuals within each institution themselves can work together to promote peace and towards the necessary reduction of violence in a consistent and cohesive approach to the problem.