Title

Mondavi Dino Wines

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Abstract/Artist Statement

Out of all the different types of graphic design that I have studied at Pacific, packaging has been one of the most interesting topics for me. Packaging design involves three dimensionality, precise calculations, and construction, which all make packaging an enjoyable challenge for me. For this project I created a series of wine labels and boxes for Mondavi wines that appeal to young wine buyers. Using the figure ground principle of Gestalt where the mind can see a whole image even if all the parts are not present, I created silhouettes of dinosaurs that can be seen from the die cuts on the front and back labels. I chose the dinosaurs in correspondence to the type of wine, the T-rex, a meat loving dinosaur is applied to the Cabernet Sauvignon label as red wine is paired well with hearty meats. An underwater dinosaur is paired with the Pinot Grigio label as it goes well with sea food. The Moscato label portrays a Brontosaurus, an herbivorous land dinosaur as Moscato is paired well with sweets and desserts, which usually do not have meat. I also wanted to make the labels informative as young wine buyers may not be as experienced in pairing wines with food, which is why I included imagery and descriptions.

Location

Reynolds Gallery

Start Date

17-4-2013 6:00 PM

End Date

17-4-2013 8:00 PM

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Apr 17th, 6:00 PM Apr 17th, 8:00 PM

Mondavi Dino Wines

Reynolds Gallery

Out of all the different types of graphic design that I have studied at Pacific, packaging has been one of the most interesting topics for me. Packaging design involves three dimensionality, precise calculations, and construction, which all make packaging an enjoyable challenge for me. For this project I created a series of wine labels and boxes for Mondavi wines that appeal to young wine buyers. Using the figure ground principle of Gestalt where the mind can see a whole image even if all the parts are not present, I created silhouettes of dinosaurs that can be seen from the die cuts on the front and back labels. I chose the dinosaurs in correspondence to the type of wine, the T-rex, a meat loving dinosaur is applied to the Cabernet Sauvignon label as red wine is paired well with hearty meats. An underwater dinosaur is paired with the Pinot Grigio label as it goes well with sea food. The Moscato label portrays a Brontosaurus, an herbivorous land dinosaur as Moscato is paired well with sweets and desserts, which usually do not have meat. I also wanted to make the labels informative as young wine buyers may not be as experienced in pairing wines with food, which is why I included imagery and descriptions.