Mondavi Dino Wines
Format
Senior Art and Design Exhibition
Faculty Mentor Name
Marie Lee
Abstract/Artist Statement
Out of all the different types of graphic design that I have studied at Pacific, packaging has been one of the most interesting topics for me. Packaging design involves three dimensionality, precise calculations, and construction, which all make packaging an enjoyable challenge for me. For this project I created a series of wine labels and boxes for Mondavi wines that appeal to young wine buyers. Using the figure ground principle of Gestalt where the mind can see a whole image even if all the parts are not present, I created silhouettes of dinosaurs that can be seen from the die cuts on the front and back labels. I chose the dinosaurs in correspondence to the type of wine, the T-rex, a meat loving dinosaur is applied to the Cabernet Sauvignon label as red wine is paired well with hearty meats. An underwater dinosaur is paired with the Pinot Grigio label as it goes well with sea food. The Moscato label portrays a Brontosaurus, an herbivorous land dinosaur as Moscato is paired well with sweets and desserts, which usually do not have meat. I also wanted to make the labels informative as young wine buyers may not be as experienced in pairing wines with food, which is why I included imagery and descriptions.
Location
Reynolds Gallery
Start Date
17-4-2013 6:00 PM
End Date
17-4-2013 8:00 PM
Mondavi Dino Wines
Reynolds Gallery
Out of all the different types of graphic design that I have studied at Pacific, packaging has been one of the most interesting topics for me. Packaging design involves three dimensionality, precise calculations, and construction, which all make packaging an enjoyable challenge for me. For this project I created a series of wine labels and boxes for Mondavi wines that appeal to young wine buyers. Using the figure ground principle of Gestalt where the mind can see a whole image even if all the parts are not present, I created silhouettes of dinosaurs that can be seen from the die cuts on the front and back labels. I chose the dinosaurs in correspondence to the type of wine, the T-rex, a meat loving dinosaur is applied to the Cabernet Sauvignon label as red wine is paired well with hearty meats. An underwater dinosaur is paired with the Pinot Grigio label as it goes well with sea food. The Moscato label portrays a Brontosaurus, an herbivorous land dinosaur as Moscato is paired well with sweets and desserts, which usually do not have meat. I also wanted to make the labels informative as young wine buyers may not be as experienced in pairing wines with food, which is why I included imagery and descriptions.