Title

Pacifica Honey Packaging Design

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Abstract/Artist Statement

What encourages the average American to make a purchase? Do they like the label or packaging? Do they trust the brand? These are the questions designers and marketers must think about on a daily basis. It is important for the visual identity, products, and packaging of a company to incorporate their mission and values. Pacifica Honey started as a small family business and now has expanded to sell honey products in major grocery stores. They wanted to create a visual identity with an innovative package design. Honeycomb is important to the honey making process and became the cornerstone of my design. The logo was created with the combination of two typefaces, which I modified. Additionally I created a playful interaction between the words Pacifica and Honey. The honeycomb design placed to the right of the logo is mirrored in both the “O” and “E” in honey. Inspiration for the packaging was drawn from the shape of a modern bee box and was adapted to carry either six or two honey bottles. The labels of the packaging were kept simple to not distract from the product. All the materials used are designed with the hope to be reusable and environmentally friendly. I will graduate this spring with a Bachelors of Science in Business Administration with a Marketing focus, as well as, a Bachelors of Fine Arts in Graphic Design. It is this combination that has lead to my interest in packaging design and other product marketing material.

Location

Reynolds Gallery

Start Date

17-4-2013 6:00 PM

End Date

17-4-2013 8:00 PM

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Apr 17th, 6:00 PM Apr 17th, 8:00 PM

Pacifica Honey Packaging Design

Reynolds Gallery

What encourages the average American to make a purchase? Do they like the label or packaging? Do they trust the brand? These are the questions designers and marketers must think about on a daily basis. It is important for the visual identity, products, and packaging of a company to incorporate their mission and values. Pacifica Honey started as a small family business and now has expanded to sell honey products in major grocery stores. They wanted to create a visual identity with an innovative package design. Honeycomb is important to the honey making process and became the cornerstone of my design. The logo was created with the combination of two typefaces, which I modified. Additionally I created a playful interaction between the words Pacifica and Honey. The honeycomb design placed to the right of the logo is mirrored in both the “O” and “E” in honey. Inspiration for the packaging was drawn from the shape of a modern bee box and was adapted to carry either six or two honey bottles. The labels of the packaging were kept simple to not distract from the product. All the materials used are designed with the hope to be reusable and environmentally friendly. I will graduate this spring with a Bachelors of Science in Business Administration with a Marketing focus, as well as, a Bachelors of Fine Arts in Graphic Design. It is this combination that has lead to my interest in packaging design and other product marketing material.