Title

A Modern Day Twist

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

Avant Garde art of the 20th century was considered the hallmark of modernism, innovation, and experimentation. Artists during this time broke down traditional ideas of design and pushed the boundaries of what was culturally and artistically accepted. I designed six different advertisements, each one based on and inspired by an Avant Garde artist of the mid 1900s. I researched and drew inspiration from Piet Zwart, Andre Breton, A.M. Cassandre, Jan Tchichold, Marinetti, and Pablo Picasso, and sought to design my advertisements as these designers would if they had lived and worked in modern times. The artistic movements with which these artists were associated were Berlin Dada, the Bauhaus, Futurism, Cubism, and De Stijl.I began my project researching elements of each movement, current events prominent in society, and issues each designer sought to highlight and explore in his work. I chose to advertise subjects based on what was relevant during the time and what concerned them the most, and I sought out topics in modern day society which best paralleled these concerns.For example, I chose the video game Guitar Hero as the subject matter for one of my advertisements, because Futurism — the artistic movement I was representing — was focused on technology, noise, chaos, and intensity. I felt that Guitar Hero embodied those themes well in today’s world.Even the materials I used complied with the spirit and ideals of Avant Garde: I worked with sheets of clear Plexiglas, small hardware pieces, and metal tubing. These materials not only produced a sturdy, stable finished product, but also gave my advertisements an industrial-looking finish.

Location

Reynolds Gallery

Start Date

18-4-2012 6:00 PM

End Date

18-4-2012 8:00 PM

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Apr 18th, 6:00 PM Apr 18th, 8:00 PM

A Modern Day Twist

Reynolds Gallery

Avant Garde art of the 20th century was considered the hallmark of modernism, innovation, and experimentation. Artists during this time broke down traditional ideas of design and pushed the boundaries of what was culturally and artistically accepted. I designed six different advertisements, each one based on and inspired by an Avant Garde artist of the mid 1900s. I researched and drew inspiration from Piet Zwart, Andre Breton, A.M. Cassandre, Jan Tchichold, Marinetti, and Pablo Picasso, and sought to design my advertisements as these designers would if they had lived and worked in modern times. The artistic movements with which these artists were associated were Berlin Dada, the Bauhaus, Futurism, Cubism, and De Stijl.I began my project researching elements of each movement, current events prominent in society, and issues each designer sought to highlight and explore in his work. I chose to advertise subjects based on what was relevant during the time and what concerned them the most, and I sought out topics in modern day society which best paralleled these concerns.For example, I chose the video game Guitar Hero as the subject matter for one of my advertisements, because Futurism — the artistic movement I was representing — was focused on technology, noise, chaos, and intensity. I felt that Guitar Hero embodied those themes well in today’s world.Even the materials I used complied with the spirit and ideals of Avant Garde: I worked with sheets of clear Plexiglas, small hardware pieces, and metal tubing. These materials not only produced a sturdy, stable finished product, but also gave my advertisements an industrial-looking finish.