Title

Spark Energy Foods

Lead Author Major

Graphic Design

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Marie Lee

Faculty Mentor Department

Graphic Design

Abstract/Artist Statement

Spark Energy Foods is a small-time food product company all about health and nutrition. The idea behind it being called “spark” is that it provides that extra spark of energy. It is a healthy solution to getting extra energy needed to get through the day. The energy drink essentially is an all-around beverage that provides energy, hydration, and nutrients. The company, while it is small, has a big attitude. The identity of this company has a corporate appearance to it, but its content is young, fun, and witty.This product line is mainly targeted at young adults, primarily college students, who need extra energy to get through their busy day, but are also conscious about their health. Being a college student myself, I wasn’t attracted to the unhealthy ingredients in these drinks. College students already eat somewhat unhealthy foods, so you don’t need another added to the already long and unhealthy list. The company is a reflection of its customers... the entire company identity, from the logo, to the package designs, to the website, are all very professional and corporate in appearance, but the company gives off that young and fun vibe which its target audience can relate to. They enjoy having fun but also want to look good at the same time.Since it targets a younger, more modern crowd, I thought it would be appropriate to design the logo around something similar to what they see everyday with bright colors and a sleek type treatment. The designs of the other companies all employ extremely eye-catching and intricate designs with vivid colors and creative names. I thought I’d make Spark stand out from the rest with more simplistic designs, but still maintain those bright colors to catch people’s eye.

Location

Reynolds Gallery

Start Date

18-4-2012 6:00 PM

End Date

18-4-2012 8:00 PM

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Apr 18th, 6:00 PM Apr 18th, 8:00 PM

Spark Energy Foods

Reynolds Gallery

Spark Energy Foods is a small-time food product company all about health and nutrition. The idea behind it being called “spark” is that it provides that extra spark of energy. It is a healthy solution to getting extra energy needed to get through the day. The energy drink essentially is an all-around beverage that provides energy, hydration, and nutrients. The company, while it is small, has a big attitude. The identity of this company has a corporate appearance to it, but its content is young, fun, and witty.This product line is mainly targeted at young adults, primarily college students, who need extra energy to get through their busy day, but are also conscious about their health. Being a college student myself, I wasn’t attracted to the unhealthy ingredients in these drinks. College students already eat somewhat unhealthy foods, so you don’t need another added to the already long and unhealthy list. The company is a reflection of its customers... the entire company identity, from the logo, to the package designs, to the website, are all very professional and corporate in appearance, but the company gives off that young and fun vibe which its target audience can relate to. They enjoy having fun but also want to look good at the same time.Since it targets a younger, more modern crowd, I thought it would be appropriate to design the logo around something similar to what they see everyday with bright colors and a sleek type treatment. The designs of the other companies all employ extremely eye-catching and intricate designs with vivid colors and creative names. I thought I’d make Spark stand out from the rest with more simplistic designs, but still maintain those bright colors to catch people’s eye.