Title

The Effects of Mass Media on Audience Perception of People with Disabilities

Lead Author Major

Communication

Format

Oral Presentation

Faculty Mentor Name

Qingwen Dong

Faculty Mentor Department

Communication

Abstract/Artist Statement

This research paper set out to examine the relationship between the mass media and its effects on audience perception of people with disabilities. This study built upon previous research that examined whether or not viewing mass media in which a disabled person was portrayed shaped the audience members perception of people with disabilities. A survey was distributed amongst 357 undergraduate college students asking them to answer six statements that assessed the respondent’s attitudes towards people with disabilities and their subsequent portrayal in television programming. The results of the study showed that audience members had a high amount of respect and admiration for people with disabilities but did not believe that they were accurately portrayed in the media. Respondents also thought that people with disabilities needed more assistance from society overall. These findings implicate that mass media programming does not directly affect an audience’s perception on people with disabilities.

Location

DeRosa University Center, Room 220

Start Date

21-4-2011 5:00 PM

End Date

21-4-2011 8:00 PM

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Apr 21st, 5:00 PM Apr 21st, 8:00 PM

The Effects of Mass Media on Audience Perception of People with Disabilities

DeRosa University Center, Room 220

This research paper set out to examine the relationship between the mass media and its effects on audience perception of people with disabilities. This study built upon previous research that examined whether or not viewing mass media in which a disabled person was portrayed shaped the audience members perception of people with disabilities. A survey was distributed amongst 357 undergraduate college students asking them to answer six statements that assessed the respondent’s attitudes towards people with disabilities and their subsequent portrayal in television programming. The results of the study showed that audience members had a high amount of respect and admiration for people with disabilities but did not believe that they were accurately portrayed in the media. Respondents also thought that people with disabilities needed more assistance from society overall. These findings implicate that mass media programming does not directly affect an audience’s perception on people with disabilities.