Title

The Perceived Credibility of Online and Print Sources

Lead Author Major

Business Management & Human Resources

Format

Oral Presentation

Faculty Mentor Name

Qingwen Dong

Faculty Mentor Department

Communication

Abstract/Artist Statement

A sample of 357 college students examines the relationship of online and print source credibility. The study found that credibility is an important factor to most participants, however, it is not the most prevalent aspect in searching for online information. Results confirmed that while the Internet and printed publications are both credible sources, non-credible Internet sources are often used for simplicity and convenience. As the use of the Internet on a daily basis increases, so does the perceived credibility of the sources located within the World Wide Web. Limitations of the current study and suggestions for future studies are also provided.

Location

DeRosa University Center, Room 218

Start Date

21-4-2011 5:00 PM

End Date

21-4-2011 8:00 PM

This document is currently not available here.

Share

COinS
 
Apr 21st, 5:00 PM Apr 21st, 8:00 PM

The Perceived Credibility of Online and Print Sources

DeRosa University Center, Room 218

A sample of 357 college students examines the relationship of online and print source credibility. The study found that credibility is an important factor to most participants, however, it is not the most prevalent aspect in searching for online information. Results confirmed that while the Internet and printed publications are both credible sources, non-credible Internet sources are often used for simplicity and convenience. As the use of the Internet on a daily basis increases, so does the perceived credibility of the sources located within the World Wide Web. Limitations of the current study and suggestions for future studies are also provided.