Title

Attitudes Toward Same-Sex Marriage: The Effectiveness of Proposition 8 Commercials

Poster Number

14

Format

Poster Presentation

Abstract/Artist Statement

Within the last two years, California has passed Proposition 8, banning same-sex marriage. Individuals in favor for the proposition have used many commercials targeting how the education for children will change while those against the proposition have argued about the equality the proposition diminshes. Recent studies in countries that have passed same-sex marriage such as South Africa (Mwaba, 2009) have assessed attitudes toward same-sex marriage. Pearl and Galupo (2007) constructed the Attitudes Toward Same Sex Marriage scale (ATSM) in order to measure and assess attitudes toward same sex marriage. This current study sought to see how commercials that either favor or oppose same-sex marriage affect attitudes toward same-sex marriage. Videos were shown that either promoted the banning of same-sex marriage or were in favor of same-sex marriage. Upon the groups viewing their respective video (or none at all), an attitudinal measure similar to Mwaba (2009) and Pearl and Galupo (2007) were used. Participants completed a concise demographics form first which included religious affiliation to see if it had any effect on the scores. A one-way ANOVA was used in order to interpret the results and a correlation was used as well in order to see if any variables were related. Limitations and implications of results are also discussed..

Location

DeRosa University Center, Ballroom B

Start Date

1-5-2010 10:00 AM

End Date

1-5-2010 12:00 PM

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May 1st, 10:00 AM May 1st, 12:00 PM

Attitudes Toward Same-Sex Marriage: The Effectiveness of Proposition 8 Commercials

DeRosa University Center, Ballroom B

Within the last two years, California has passed Proposition 8, banning same-sex marriage. Individuals in favor for the proposition have used many commercials targeting how the education for children will change while those against the proposition have argued about the equality the proposition diminshes. Recent studies in countries that have passed same-sex marriage such as South Africa (Mwaba, 2009) have assessed attitudes toward same-sex marriage. Pearl and Galupo (2007) constructed the Attitudes Toward Same Sex Marriage scale (ATSM) in order to measure and assess attitudes toward same sex marriage. This current study sought to see how commercials that either favor or oppose same-sex marriage affect attitudes toward same-sex marriage. Videos were shown that either promoted the banning of same-sex marriage or were in favor of same-sex marriage. Upon the groups viewing their respective video (or none at all), an attitudinal measure similar to Mwaba (2009) and Pearl and Galupo (2007) were used. Participants completed a concise demographics form first which included religious affiliation to see if it had any effect on the scores. A one-way ANOVA was used in order to interpret the results and a correlation was used as well in order to see if any variables were related. Limitations and implications of results are also discussed..