Title

Going Green for Selfish Reasons

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Brett DeBoer

Abstract/Artist Statement

In recent years we have been bombarded with multiple "Going Green" campaigns. Even though it is a widespread idea, many people are not incorporating green living into their daily life. The message of my campaign will be different from the usual green campaigns because it will focus on benefits that conservation will have on your personal life as opposed to the negative effects that not conserving will have on the world. In order to attract the attention of young adults and to encourage them to go green, I will create graphic design applications and other print media such as pamphlets, stickers, and posters. I will also create designs for !-shirts and shopper bags. These applications will provide information about helping the envirornnent while using humor to gain the attention of those in their 20s. The target audience will be young adults because if they incorporate conservation into their lives now, they are more likely to pass these ideas on to their children. By using humor to encourage conservation, the campaign will avoid being seen as pretentious. The campaign will also include a website which will display tips for conservation, reasons conservation will benefit the viewer, and an online store. Through graphic design, I will create visually stimulating illustrations to form a fun and interesting campaign. In order to promote the spreading of this campaign, people will be encouraged to place the stickers in public places. All products will advertise the website which will provide more information about conservation.

Location

Reynold Gallery

Start Date

3-5-2008 1:00 PM

End Date

3-5-2008 5:00 PM

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May 3rd, 1:00 PM May 3rd, 5:00 PM

Going Green for Selfish Reasons

Reynold Gallery

In recent years we have been bombarded with multiple "Going Green" campaigns. Even though it is a widespread idea, many people are not incorporating green living into their daily life. The message of my campaign will be different from the usual green campaigns because it will focus on benefits that conservation will have on your personal life as opposed to the negative effects that not conserving will have on the world. In order to attract the attention of young adults and to encourage them to go green, I will create graphic design applications and other print media such as pamphlets, stickers, and posters. I will also create designs for !-shirts and shopper bags. These applications will provide information about helping the envirornnent while using humor to gain the attention of those in their 20s. The target audience will be young adults because if they incorporate conservation into their lives now, they are more likely to pass these ideas on to their children. By using humor to encourage conservation, the campaign will avoid being seen as pretentious. The campaign will also include a website which will display tips for conservation, reasons conservation will benefit the viewer, and an online store. Through graphic design, I will create visually stimulating illustrations to form a fun and interesting campaign. In order to promote the spreading of this campaign, people will be encouraged to place the stickers in public places. All products will advertise the website which will provide more information about conservation.