Title

Before Your Time; Your Mother Should Have Known

Format

Senior Art and Design Exhibition

Faculty Mentor Name

Brett DeBoer

Abstract/Artist Statement

Remember the idealistic time of the 1950s? Who exactly was this idealistic for? Even in today's modem economics women are still portrayed as a working housewife. I want to explore ·some of the ideas of gender roles and the exploration of toying with the scene to show alternate idealistic roles for the genders. By using graphic design I plan to set up a situation that will question and even the shock the viewers perceptions of this idealistic period and the roles society has placed on individuals The pieces that I chose to make for the show include; a 1950's Life & Time magazine, the Joy of Cooking cookbook, Wheaties Box, an advertisement for the Milk Women, and coasters & tshirts that display my theme's logo. All of these pieces have been selected due to their popular nature in the 1950s. By taking aU these familiar household objects and switching the roles of gender either by illustration or limited amounts of text, I am able to make the viewer reconsider the roles of gender. The idea for my work spawned from life experiences such as a single working mother who did it all, to me graduating and wanting to do it all too, even when I have the opportunity of becoming a mother & sharing these roles with my husband. I hope that after the viewers have seen my applications they will walk away with a broader viewpoint on gender roles, how they are changing, and what is to come.

Location

Reynold Gallery

Start Date

3-5-2008 1:00 PM

End Date

3-5-2008 5:00 PM

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May 3rd, 1:00 PM May 3rd, 5:00 PM

Before Your Time; Your Mother Should Have Known

Reynold Gallery

Remember the idealistic time of the 1950s? Who exactly was this idealistic for? Even in today's modem economics women are still portrayed as a working housewife. I want to explore ·some of the ideas of gender roles and the exploration of toying with the scene to show alternate idealistic roles for the genders. By using graphic design I plan to set up a situation that will question and even the shock the viewers perceptions of this idealistic period and the roles society has placed on individuals The pieces that I chose to make for the show include; a 1950's Life & Time magazine, the Joy of Cooking cookbook, Wheaties Box, an advertisement for the Milk Women, and coasters & tshirts that display my theme's logo. All of these pieces have been selected due to their popular nature in the 1950s. By taking aU these familiar household objects and switching the roles of gender either by illustration or limited amounts of text, I am able to make the viewer reconsider the roles of gender. The idea for my work spawned from life experiences such as a single working mother who did it all, to me graduating and wanting to do it all too, even when I have the opportunity of becoming a mother & sharing these roles with my husband. I hope that after the viewers have seen my applications they will walk away with a broader viewpoint on gender roles, how they are changing, and what is to come.