Title

Who's Your Mammy?: Figuring Aunt Jemmima

Format

Oral Presentation

Abstract/Artist Statement

In existence for over a century, the advertising icon Aunt Jemima remains a point of contention for many African Americans, despite a recent makeover that attempted to remove visual signifiers of slavery. To understand the icon's negativity, I explore its roots in slavery,the minstrel stage and The Exhibition of the Other. I then move to an analysis of *The Legend of Aunt Jemima,* a series of advertisements produced in the 1920s, to determine how racism was manifested in the icon*s promotional materials.

Location

University of the Pacific, Classroom Building

Start Date

5-5-2007 9:00 AM

End Date

5-5-2007 12:30 PM

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May 5th, 9:00 AM May 5th, 12:30 PM

Who's Your Mammy?: Figuring Aunt Jemmima

University of the Pacific, Classroom Building

In existence for over a century, the advertising icon Aunt Jemima remains a point of contention for many African Americans, despite a recent makeover that attempted to remove visual signifiers of slavery. To understand the icon's negativity, I explore its roots in slavery,the minstrel stage and The Exhibition of the Other. I then move to an analysis of *The Legend of Aunt Jemima,* a series of advertisements produced in the 1920s, to determine how racism was manifested in the icon*s promotional materials.