Title

Morgan Stanley and 9/11

Poster Number

35

Format

Poster Presentation

Abstract/Artist Statement

This particular case study examines the crisis management plan of Morgan Stanley, a global financial services firm, before, during and after the infamous terrorist attacks of September 11, 2001. Although Morgan Stanley was the largest tenant in the World Trade Center, the firm had one of the lowest casualty rates in comparison to other companies. The results of this case study demonstrate that by taking a proactive approach, Morgan Stanley was able to deal with the crisis much more effectively than if it had failed to do so. Also, by maintaining open communication with the company's primary publics throughout the crisis, Morgan Stanley demonstrated a prime example of crisis management.

Location

Pacific Geosciences Center

Start Date

26-4-2003 9:00 AM

End Date

26-4-2003 5:00 PM

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Apr 26th, 9:00 AM Apr 26th, 5:00 PM

Morgan Stanley and 9/11

Pacific Geosciences Center

This particular case study examines the crisis management plan of Morgan Stanley, a global financial services firm, before, during and after the infamous terrorist attacks of September 11, 2001. Although Morgan Stanley was the largest tenant in the World Trade Center, the firm had one of the lowest casualty rates in comparison to other companies. The results of this case study demonstrate that by taking a proactive approach, Morgan Stanley was able to deal with the crisis much more effectively than if it had failed to do so. Also, by maintaining open communication with the company's primary publics throughout the crisis, Morgan Stanley demonstrated a prime example of crisis management.