Title

An investigation into customer alienation based on race, sex or income level

Poster Number

9

Format

Poster Presentation

Abstract/Artist Statement

Through Likert scale surveys and analyzing previous research, we are trying to determine the effect of race, sex, or income levels on customer alienation, the perception that companies are not concerned with their customers. Our findings will specifically focus on each of these three explanatory variables separately as well as possible combinations of effects.

Location

Pacific Geosciences Center

Start Date

20-4-2002 9:00 AM

End Date

20-4-2002 5:00 PM

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Apr 20th, 9:00 AM Apr 20th, 5:00 PM

An investigation into customer alienation based on race, sex or income level

Pacific Geosciences Center

Through Likert scale surveys and analyzing previous research, we are trying to determine the effect of race, sex, or income levels on customer alienation, the perception that companies are not concerned with their customers. Our findings will specifically focus on each of these three explanatory variables separately as well as possible combinations of effects.