L. P. Lochner


L. P. Lochner & C. F. Smith


[John Muir]


ONE DOLLAR PAYS ASSOCIATION DUES AND SUBSCRIPTION FOR THE MAGAZINE FOR ONE YEARALUMNI ASSOCIATION of the University of WisconsinEXECUTIVE COMMITTEBALBERT J. OCHSNKR, '84. . PRESIDENTMISS ELIZABETH WATERS, '85, VICE-PRESIDENTWILLARD G. BLEYER, '96 - REC. SECRETARYMATTHEW S. DUDGEON, '95 - TREASURERJ. GLENN WRAY, '98MRS. JOHN M. OLIN, '76ROBERT G. SIEBECKER, '78CHARLES N. BROWN, LAW '81TIMOTHY L. HARRINGTON, '90LOUIS P. LOCHNER, '09, Alumni Fellow in Journalism, CHARLES F. SMITH. Jr., '08, Bnaineaa Manager,Acting Editor. Box 1127. Phone 2893 1715 Adama Ave. Phone 1878GEORGE W. BLANCHARD, '06, Advertising Manager. 615 Lake St. Phone 193Wisconsin Alumni MagazinePOUNDED IN 1899Madison, Wis., September 7, 1909.Fellow Alumnus:Please read the inclosed letter from Doctor Ochsner, the President of the Wisconsin Alumni Association. In it he makes clear the duty of every loyal Alumnus of Wisconsin. You will notice that the first duty which he enumerates is that of subscribing-for the magazine, which depends on you for its existence. It is in regard to this duty that I want to call your especial attention.From a financial point of view, we have sufficient subscribers already to maintain an Alumni Magazine. It must necessarily be our object, however, to improve the magazine from year to year. Such an improvement in the first place demands more money to support it, which money must come from new subscriptions. We.cannot cease to appeal to the Alumni for help until every graduate of the University is enrolled on our subscription list.Aside from the financial side, there is the desire on the part of those interested that the magazine should carry its messages to every Alumnus, so that this large and powerful body of Alumni may combine in using its influence for the good of the University. This is the primary aim of the Alumni Magazine,-to bring the Alumni into closer communication with each other and with the University. It is certainly worth at least one dollar to maintain this one remaining link to bind you to the University.We appeal to you to subscribe at once to the Wisconsin Alumni Magazine for one year as a trial. Surely it deserves that much support from every Alumnus, and if after giving it a trial, you find it not worth while, then you have done your duty. Subscribe now and help us to get out a magazine that will far surpass any other Alumni Magazine in the country. All you have to do is to fill out the inclosed slip.and forward it and one dollar to the Wisconsin Alumni Magazine, Box 1127, Madison, Wis.Yours sincerely,L. P. Lochner, Acting Editor,C. P. Smith, Jr., Business Manager.A LIVE. MONTHLY MAGAZINE IN WHICH IT PAYS TO ADVERTISE. GUARANTEED CIRCULATION04579


Madison, Wisc.

Date Original

1909 Sep 7


Original letter dimensions: 28 x 21.5 cm.

Resource Identifier


File Identifier

Reel 18, Image 0722

Copyright Statement

Some letters written to John Muir may be protected by the U.S. Copyright Law (Title 17, U.S.C.). Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Responsibility for any use rests exclusively with the user.

Owning Institution

University of the Pacific Library Holt-Atherton Special Collections. Please contact this institution directly to obtain copies of the images or permission to publish or use them beyond educational purposes.


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