J. Horace McFarland
Members of the American Civic Association
which work no other organization is so well fitted to undertake and maintain. We must enlarge and increase our support now as never before. Sustained entirely upon the democratic support of the many, and not by the large contribution of the few, we of necessity must depend upon our membership to extend the basis of our support.To "make good" in the line of the White House Conference, we must continue our efforts for Niagara until a treaty with Canada is negotiated and ratified. We must make so strong the desire of the country for the White Mountain and Appalachian forest preservation legislation that Speaker Cannon's resistance will no longer avail. We must extend our crusade against billboard ugliness and against the waste of soft-coal smoke. We must promote proper general control of street trees in cities, and work for more playgrounds and parks. We must insist upon the removal of overhead wires, the change to sightliness in city lighting, the erection of public comfort stations. We are committed to intelligent city planning, and the grouping of public buildings-to the city beautiful in its widest significance. We need to urge rural improvement in all its phases, and especially in the matter of good roads.As never before, we are called upon daily for help to make conditions better in all parts of America. Canada and Mexico and Cuba are asking our assistance-there are no boundary lines for improvement work.I appeal, therefore, to every loyal American Civic Association member to help still further in this great movement. For yourself, increase the grade of your membership, if possible-become a Councilor at $5, or a Sustaining Member at $10, or a Life Member at $50. Send us one new member, and names of those we can invite. If our members so will, we can have a thousand new members before August I.In preparation for our 1908 Annual Meeting-to take place at Pittsburgh, November 17 to 19-we are arranging a notable program. We want a wider circle to feel its influence.While you are away upon vacation this summer, keep eyes open toward things to be done and the means to do. We want to be useful to you; we want you to be useful to All America.Yours truly,[ILLEGIBLE]President
1908 Jul 8
Original letter dimensions: 28 x 21.5 cm.
Reel 17, Image 0731
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