Event Title
No-Nonsense Branding A Practical Talk about Building Your Author Brand
Location
Benerd School of Education, Room 117
Start Date
17-5-2019 1:30 PM
End Date
17-5-2019 2:45 PM
Description
You’ve likely been told that as an author, you are a brand. What does that really mean, and how can you develop your brand to maximize your exposure and appeal? In this presentation, Desireé Duffy from Black Château cuts through the fluff and discusses practical ways to build your brand as an author. Topics include why you need a professional-looking head shot, a well-written bio, the right social media presence, and why your personal brand matters when preparing for your pitch for media interviews and articles.
No-Nonsense Branding A Practical Talk about Building Your Author Brand
Benerd School of Education, Room 117
You’ve likely been told that as an author, you are a brand. What does that really mean, and how can you develop your brand to maximize your exposure and appeal? In this presentation, Desireé Duffy from Black Château cuts through the fluff and discusses practical ways to build your brand as an author. Topics include why you need a professional-looking head shot, a well-written bio, the right social media presence, and why your personal brand matters when preparing for your pitch for media interviews and articles.
Comments
Desireé Duffy is the Founder of Black Château, a marketing and public relations agency, and Books That Make You, a multi-media brand that promotes books and authors through its award-winning website, podcast, and radio show. Duffy is an advocate for spreading stories, ideas, and making the future awesome. She is a speaker on topics such as branding, marketing, digital and traditional media. She holds the license and is the organizer for TEDxResedaBlvd, and produces events including the annual Beach-Bound Book Bash, Scary Stories Around the Fire, Jingle Books, and has programed panels and placed speakers for The West Coast Writers Conferences, Digital Hollywood, the Alliance for Women in Media, and Women in Business.