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Date of Award
2011
Document Type
Dissertation - Pacific Access Restricted
Degree Name
Doctor of Education (Ed.D.)
Department
Educational Administration and Leadership
First Advisor
Dennis Brennan
First Committee Member
Lynn Beck
Second Committee Member
Qingwen Dong
Third Committee Member
Carol Hackley
Abstract
The purpose of this study is to examine the ethics chapters in five introduction-topublic relations textbooks and the codes of ethics of four major public relations associations contained within those chapters to determine the prevalence of language that either uses the same terms Daniel Goleman employs for his 25 competencies of emotional intelligence or uses words that strongly suggest the terms Goleman employs. The methods used to establish a correlation between Goleman's emotional intelligence competencies and the ethical practice of public relations are twofold: (1) a content analysis of the ethics chapters of the five textbooks in which are contained the four codes of ethics and (2) interviews with five educators of intro-to-public relations courses and with four of the authors of the textbooks used in the content analysis. Results indicate that there is a correlation between Goleman's competencies, the language employed in introductory textbooks, and the teaching philosophy of educators of introductory public relations courses and of the textbook authors.
Pages
138
ISBN
9781124929217
Recommended Citation
Howard, Timothy Lent. (2011). Emotional intelligence and its link to public relations education. University of the Pacific, Dissertation - Pacific Access Restricted. https://scholarlycommons.pacific.edu/uop_etds/93
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