Date of Award
1988
Document Type
Thesis
Degree Name
Master of Arts (M.A.)
Department
Graduate School
First Advisor
Linda L. Nolan
First Committee Member
Carol Ann Hall
Second Committee Member
Jon F. Schamber
Abstract
The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program.
It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists have begun to systematically study this area of broadcast programming.
The purpose of this study is to investigate the relationship between women's perceptions of how other women dress based on their amount of viewing exposure to nighttime dramas. ln addition, this study will investigate the relationship between viewing exposure and the use of nighttime dramas for fashion information, and the importance of dressing like the characters in the nighttime dramas.
Pages
49
Recommended Citation
Bloom, Elliot Paul. (1988). Women's perception of fashion comparing viewers and non-viewers of evening soap operas : the cultivation effect. University of the Pacific, Thesis. https://scholarlycommons.pacific.edu/uop_etds/2163
Included in
Broadcast and Video Studies Commons, Critical and Cultural Studies Commons, Fashion Design Commons
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