Campus Access Only

All rights reserved. This publication is intended for use solely by faculty, students, and staff of University of the Pacific. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, now known or later developed, including but not limited to photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author or the publisher.

Date of Award

2013

Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)

Department

Communication

First Advisor

Qingwen Dong

First Committee Member

Qingwen Dong

Second Committee Member

Heather Hether

Third Committee Member

Alan Ray

Abstract

This study investigated the relationship between Chinese young adults' usage of micro-blog and their cultural values. Data was collected from a group-administered survey, which was constituted by 484 students aged from 17 to 30 in variety majors in five colleges in Beijing. Results answered two research questions, indicating that there is a strong relationship between traditional cultural values' changes in Chinese young adults and micro-blog usage. The results also indicated that the more Chinese young adults engaged in micro-blog usage, the more likely they would show distinctive features in both Eastern and Western cultural values. In other words, highly active Chinese micro-blog users have crossed the Eastern and Western cultural boundaries and are developing bicultural identity due to globalization in media environment.

Pages

77

ISBN

9781303617324

To access this thesis/dissertation you must have a valid pacific.edu email address and create an account for Scholarly Commons.

Find in PacificSearch Find in ProQuest

Share

COinS

If you are the author and would like to grant permission to make your work openly accessible, please email