Campus Access Only

All rights reserved. This publication is intended for use solely by faculty, students, and staff of University of the Pacific. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, now known or later developed, including but not limited to photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author or the publisher.

Date of Award

2013

Document Type

Thesis - Pacific Access Restricted

Degree Name

Master of Arts (M.A.)

Department

Communication

First Advisor

Jon Schamber

First Committee Member

Qingwen Dong

Second Committee Member

Alan Ray

Abstract

This study examines San Joaquin County parents' and guardians' media use, interpersonal discussion and attitudes toward funding public schools. Specifically, it investigated the effect of media use on the salience of funding for public schools and how it may be mediated by interpersonal discussion about local public schools. Data was collected from 513 parents and guardians of kindergarten- through sixth-grade children, who responded to a purposive survey distributed within their large urban district, Tracy Unified School District, a small rural district, Jefferson Elementary School District, and a charter school run by San Joaquin County Office of Education. The survey was used to test a hypothesis and research question. The research found that there is a correlation with media use and parental attitudes toward public school funding. More significantly, however, is that the results indicated that interpersonal discussion is a much stronger predictor of parent's attitudes toward public school funding than media use. This study implies that interpersonal discussions with teachers and school administrators can further problem solving and/or decision-making with parents.

Pages

50

ISBN

9781303591327

To access this thesis/dissertation you must have a valid pacific.edu email address and create an account for Scholarly Commons.

Find in PacificSearch Find in ProQuest

Share

COinS

If you are the author and would like to grant permission to make your work openly accessible, please email