Title

Banksy at Disneyland: Generic Participation in Culture Jam

Poster Number

30

Lead Author Affiliation

Communication

Introduction

Culture jam is a profound genre of communication and its proliferation demands further academic scholarship. However, there exists a substantial gap in the literature regarding culture jam.

Purpose

This essay offers a generic rhetorical criticism of the genre by considering participation of an artifact. First, the three elements of culture jam genre are identified: representational symbol, distortion, and awareness. Then, the artifact Banksy at Disneyland is analyzed for participation within the genre of culture jam.

Method

This essay offers a generic rhetorical criticism of the genre by considering participation of an artifact. First, the three elements of culture jam genre are identified: representational symbol, distortion, and awareness. Then, the artifact Banksy at Disneyland is analyzed for participation within the genre of culture jam.

Results

This study finds that Banksy at Disneyland successfully participates within the genre of culture jam. Utilizing a distortion of Big Thunder Mountain with the installment of a Guantanamo Bay detainee, the artist engenders a message of awareness amongst audiences.

Significance

Initially, this study contributes a contemporary interpretation and refinement of genre methodology to communication theory. Second, this study explores the political and social implications of Banksy at Disneyland, adding to the library of rhetorical criticism on culture jam. Third, only through understanding the text can scholars discern the terministic screens of Banksy and subsequent insights into the artist’s worldview. Lastly, this study seeks to investigate: to what extent does Banksy at Disneyland participate within the genre of culture jam?

Location

DeRosa University Center, Stockton campus, University of the Pacific

Format

Poster Presentation

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Banksy at Disneyland: Generic Participation in Culture Jam

DeRosa University Center, Stockton campus, University of the Pacific

Culture jam is a profound genre of communication and its proliferation demands further academic scholarship. However, there exists a substantial gap in the literature regarding culture jam.