Title
Assessing how new products go to market.
Document Type
Conference Presentation
Conference Title
Academy of Human Resource Development Conference Proceedings
Location
Renaissance Schaumburg Convention Center Hotel in Schaumburg (Chicago), IL
Conference Dates
February 23-27, 2011
Date of Presentation
2-25-2011
Recommended Citation
Cumberland, Denise M. and Githens, Rod P., "Assessing how new products go to market." (2011). Benerd College Faculty Presentations. 264.
https://scholarlycommons.pacific.edu/ed-facpres/264
Comments
In K. M. Dirani (Ed.), published in Conference Proceedings