Title

A Musician’s Guide to Search Engine Optimization (SEO)

Document Type

Article

Publication Title

Disc Makers Blog

Publication Date

8-1-2012

Abstract

Search engine optimization (SEO) is the process of improving a website’s search engine ranking, usually without the use of paid advertising. For any serious band or business, SEO is a critical element in building and maintaining an effective and engaging online presence. It’s a part of doing business online and, as a musician, it’s a strategy that can enhance the promotion of your music to old and new fans alike.