Title

How to leverage your YouTube music channel

Document Type

Article

Publication Title

Disc Makers Blog

Publication Date

10-3-2012

Abstract

Among all the categories of videos found on YouTube, music is far and away the most popular, accounting for nearly 31% of all videos played through the website. It has also become the prime destination for music discovery by teenagers, with The Wall Street Journal recently reporting that two-thirds of teens listen to music directly from YouTube, more often than other services such as Pandora, Spotify, and MOG.