Title

Making Money With Music Licensing – Part 3: Who’s Buying and How to Connect

Document Type

Article

Publication Title

Disc Makers Blog

Publication Date

2-8-2013

Abstract

Who are the buyers for your original music? The short answer is they are incredibly diverse, and include everything from video game production companies to late night TV variety shows. And while the enormous range of buyers is encouraging, they mainly operate in a closed loop of industry contacts, so gaining access can be difficult. That why knowing the ground rules and how value is perceived by the buyers is crucial before attempting to break in to the loop.